Social Media ROI: Socialnomics

Erik Qualman author of Socialnomics says a big question out there these days is:

What is the ROI (return of investment) of Social Media?

Or the ever popular how do I measure the ROI of social media?

Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?”

Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face.

Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.”

Check out the rest of this article at Socialnomics – Social Media Blog ; Social Media ROI Examples & Video for a great read.

The YouTube video Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)

thanks to @ScottKilmartin for his tweet: “i love that ‘word of mouth’ has become ‘World of Mouth’ http://bit.ly/3rBqv6″ which led me to this article.