Wedding magazines V’s Online Bridal Sites.

The Los Angeles Times published an article recently about the demise of  bridal magazines and the increase in Online Bridal Sites such aa Condé Nast’s Brides.com and TheKnot.com

The Publishers Information Bureau’s tracking of ad pages in the U.S. found that wedding planning magazines had steep declines for the first three-quarters of this year, with ad pages for some titles, such as Elegant Bride, falling more than 30 per cent over 2008 numbers. Elegant Bride and Modern Bride were among four money-losing titles that Conde Nast Publications announced in October it was closing, and Time Inc. announced Nov. 24 the closing of Instyle Weddings after the next issue, which hits stands Dec. 25.

Emily Veslind writes:

As a magazine junkie, I remember the thrill of hitting up the newsstand after I got engaged — with the intention of buying and poring through every wedding magazine on the rack.

But since the downsizing of the mainstream media, which kicked into high gear in 2008, future brides have far fewer wedding titles to gobble up.

It was just announced that InStyle Weddings, owned by Time Inc., will stop publishing after its next issue — which hits stands Dec. 25. This, after Condé Nast Publications shuttered Elegant Bride and Modern Bride earlier this year.

As print bridal publications decline, online bridal sites like Condé Nast’s Brides.com andTheKnot.com seem to be going strong.

But giddy gals with shiny new diamonds have long used the lush photos of weddings, dresses and cakes in bridal magazines as a jumping-off point for their big day. Does printing out a picture of a cake on a website inspire the same measure of excitement as ripping out an image from a beautiful glossy mag like Martha Stewart Weddings?

Let us know your thoughts, brides-to-be. Where are you getting your ideas for your big day?

Thanks to the Los Angeles Times ‘Another wedding magazine bites the dust’.– by  Emili Vesilind

The Canadian Press Thck brdal magazines feel squeeze of recession, media competition.