Google joins Superbowl Ads and a Fashion Line

As you know I am a Superbowl ad freak so I was impressed to see Google’s ad at the Superbowl.  An ad for the geeks.

During the third quarter of Super Bowl XLIV, Google aired an ad called “Parisian Love,” featuring a Valentine’s-worthy romance spelled out in Google search queries….cool.

I then read the article in theage.com.au: Geek chic: Google debuts fashion line….not!

I class myself a geek, BUT, a chic geek.  Don’t think  I will be purchasing any……..well maybe if I have to,  a scarf.

article: theage.com.au: Geek chic: Google debuts fashion line

Google has gone techno-chic, debuting fashion designs inspired by the internet giant.

An “old-fashioned magnifying glass pendant” priced at $US200 was for sale online at googlestore.com, along with a $US300knit scarf in the firm’s trademark colors and “peace” t-shirts for $US85.

The pieces were the work of emerging designers who last year were asked to come up with “one-of-a-kind” items inspired in some way by Google, whether it be the firm’s colors, technology or mission.

The designs resulted from an annual fund-raising event by fashion magazine Vogue and the Council of Fashion Designers of America (CFDA).

“Last October, we transformed 10 of the finalists’ designs into iGoogle Artists themes,” Google product marketing manager Michaela Prescott said in a blog post, referring to the iGoogle personalised homepage that users can manipulate or design to their liking.

“While we loved seeing fashion meet iGoogle, we wanted to see these pieces in person – and wear them!”

Google had its favorite designs customised for “a broader audience” and will have them available for purchase “for a limited time”, according to Prescott. Proceeds will go to the Vogue/CFDA fund for nascent designers.

“Search is at the heart of everything Google does,” Waris Ahulwalia said of his inspiration for the sterling silver magnifying glass pendant.

He crafted a “1″ into the clasp of the pendant chain of 100 zero-shaped links to represent the “Googol” number on which the search engine’s name is based.

A Google Australia spokeswoman confirmed Australians could buy the pieces from Google’s online store.

Thanks to theage.com.au: Geek chic: Google debuts fashion line