AFL Players’ Association take a glass half full view when it comes to Social Media.
Congratulation to the AFLPA Blog relating to the same article featured in yesterday’s Code name Max blog.
As Anthony commented on your blog: ‘Dialogue not mologue’ It’s the best way to engage the fans Ian. You guys are definitely leading the path for sporting associations in Australia and I can tell have had some great advice along the way.
Check out their retweet from @AFLPAToday
RT @IanPrendergast: @stevealessio delivering the AFLPA’s strategy re Social Media at Sydney club visit http://yfrog.us/744h3z
Article : SOCIAL MEDIA IS ALL ABOUT ENGAGE ENGAGE ENGAGE posted by Ian Prendergast, AFLPA’s General Manager of Player Relations
At the AFL Players’ Association, we like to take a glass half full view when it comes to social media.
Sure, there are a number of pitfalls, but with care, support and education, we see mostly upsides for players in this space.
As an organisation we’ve made the decision to commit to opening up via social media.
We’ve established our blog – http://www.aflpablog.com.au/ which features opinion pieces from a range of AFLPA staff on a range of topical issues.
A number of key people are a regular presence on Twitter with @SteveAlessio and @IanPrendergast providing regular updates and insights as well as our organisational wide Twitter presence – @AFLPAToday.
We also have a Facebook presence – www.facebook.com/AFLPA of which in the coming weeks you will see the introduction of some exciting new features.
This is all in the spirit opening up regular two way communication channels.
We want to shine a light on our work. We want people to know about it.
Today’s Herald Sun back page – ‘Clubs spy on Stars’ makes some valuable contributions to this area.
We are strong advocates for players to make use of the variety of social media options – with thought.
But we also see great upsides for Players and fans.
For some time, the AFLPA has advocated for a ‘3 E’ approach when it comes to use of social media by players.
For us, its all about EDUCATION, ENFORCEMENT and ENGAGEMENT.
We educate the players on the opportunities and threats.
We enforce and vigorously protect the rights of AFL Players online rights.
We engage and reach out to fans.
In particular, Facebook and Twitter are terrific ways for Players to engage and communicate with fans.
Whilst our work in reaching out and connecting fans with players’ social media may be in its infancy, we are committed to promoting and developing such two way conversations.
