It’s all in the Cover.

It is all about presentation and the cover.  This simple but uninspiring looking puzzle book upgraded to appeal to the buyer.  Now a great looking Christmas Present.

Puzzle books are big sellers, but generally not much to look at. Aiming to capture that gap in the market is a series of eyecatching, pocket-sized books. The Pocket Posh line includes about two dozen books, which retail for USD 7.99. Each features 100 puzzles: crosswords, hangman, word searches, logic puzzles and various forms of sodoku.

Floral and geometric designs grace their covers, and the books have rounded corners and elastic band closures that mimic Moleskine notebooks. Developed by The Puzzle Society and published by Andrews McMeel, Pocket Posh is targeting female puzzlers. Proof once again that everything can be upgraded to appeal to design-sensitive consumers.

Website: www.andrewsmcmeel.com
Contact: www.andrewsmcmeel.com/contact.html

Thanks to springwise.com for their email about this great designer product.