THIS IS EXCITING…Facebook has introduced a new platform called Watch which is a new platform for shows. Watch will be available on mobile, on desktop and laptop and in tv apps. Shows are made up of episodes – live or recorded which will follow a theme or storyline. And the best part…there is a Watchlist which not only saves you time when looking for your favourite shows but also alerts you of a new episode so you never miss a show!
Facebook states “Watch will be personalised to help you discover new shows and will have sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the Haha emoji reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.”
Another interesting part of Watch that brings the community together is the ability to see who else is watching that particular show and see peoples comments about shows. Hell you can even be a part of a dedicated Facebook group for that particular show. We have a feeling that reality shows like The Bachelor will poll well with these new capabilities!!
A Platform for Shows
Not only is Watch fantastic for the end user but it has it’s major advantages for businesses and people trying to build their personal brands. On the other spectrum, creators and publishers can use Watch to find an audience, build a community of fans, and simply earn money for their work. Facebook listed a number of types of shows that can be successful by using Watch, particularly:
- Shows that engage fans and community. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day’s new episode.
- Live shows that connect directly with fans. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
- Shows that follow a narrative arc or have a consistent theme. Tastemade’s Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn’t always turn out as expected.
- Live events that bring communities together. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.
Facebook is introducing Watch to a limited group of people in the US and plan to bring the experience to more people worldwide very soon. Stay tuned for more info!