Of the 24 Million people in Australia, it is predicted that 17.5 million of them own smartphones. It seems that everywhere you go, people are on their phones looking at Facebook, Instagram or a favourite news app to keep up with whats happening in the world. Most people simply can’t go without looking at their smartphone for more than an hour these days.
That is why you must advertise your business so it is very friendly to the mobile user. If you don’t, chances are you competitors will do so and take your customers away from you.
Here are some tips on how you should go about this…
1. Make your site mobile friendly
It is well known that people are purchasing more on their mobiles. That is exactly why you should ensure your business has a mobile friendly website. This means using a theme that shows the menus and content of your website in a mobile friendly way. One way to ensure this is the case is to test the presentation of your website on many mobile devices not only yourself but particularly with people who are not familiar with your website to ensure it is user friendly and mobile friendly.
2. Create mobile friendly content
Ensure your headlines are shorter and more persuasive when promoting on mobile devices. This will ensure people open up the content immediately rather than wait and forget about it. Another thing to remember is optimize for search engines. When optimizing content for mobile readership, you must use specific keywords that users are familiar with.
3. Get local with Google business
Ensure your business is advertised on Google My Business. This ensures both mobile and desktop users can find your business more easily.
4. Use text message (SMS) marketing
58% of smartphone users check their phones at least every hour. These people keep their phones handy and are ready to use their phone to find information. Text messaging is easily tracked, you can see who opens your message and what links they clicked. Text messaging also encourages interaction between you and your customers. Mobile marketing is fast, last minute campaigns work particularly well in this form of marketing. And the best part, you can add a personal touch to your sms marketing.
5. Make your site navigable
Having a site that is easily navigated on your mobile phone is a way to increase your conversion rates. Areas like your menu, footer bar and call to action buttons have to be easily seen on mobile device to ensure you are meeting this criteria. Remember the key to achieving this is to test, test and test.
6. Add a personal touch
Personalize your marketing so you talk with people not to people. You need to connect at a personal level, relate to your customers needs and you will discover that many people have these needs/problems so you can tailor your personal marketing to suit these customers. Sharing stories and using photos/videos can prompt people to act when they see them. Another fun thing to do is to create a character that will help your brand stand out in the crowd.
7. Create QR codes for quick access
Take mobile marketing to the next level by using QR codes for quick access. QR codes store a lot of data and can be transmitted digitally and quickly. We like QR Code Generator to generate QR codes for FREE.
9. Encourage social engagement
Bloggers and content marketers must consistently distribute content on Facebook and Instagram to encourage engagement with customers. Engage with your customers, don’t just tell them things about you. Take the time to find out what they need and want.
10. Develop apps for mobile
Mobile apps are developed for smart phones, tablets & any other handheld devices. You can download them from the Google Play Store or Apple Store. Having an app can help create leads and sales for your business. There are some sites where you can build your apps with step by step guidance (such as or you can hire a designer to do it for you. Hire a mobile app designer at dribbble.com, Toptal, Appetiser.com.au
11. Enable real time tracking for apps
Real time tracking is a very important step when marketing on mobiles. Some companies that can help you with your tracking are Tune.com and Leanplum.com . Heat Maps are a great way of showing you what is working with your marketing and identify areas you can improve on.
12. Use multi channel campaigns
A combination of all marketing channels should be used to market to potential customers. We live a very multi channel lifestyle so your marketing needs to match.
